Below are the Top 5 luxury watches for women that consistently rank highest in:
brand prestige
long-term desirability
real market demand
Each model listed here is a true icon, not a trend piece.
Cartier Tank Française (Medium / Small)
The Cartier Tank Française is one of the most recognizable women’s watches in history — elegant, architectural, and timeless.
Why women love it?
- Integrated bracelet design
- Slim profile
- Instantly recognizable
- Reference & size
- Stainless steel / steel & gold
- Quartz or automatic
Popular sizes: Small (25 mm), Medium (28 mm)
Prices (2026)
Retail: €4,500–€7,500
Market: €3,800–€6,800
Celebrity association
Princess Diana famously wore a Cartier Tank, cementing its status as a women’s style icon.
Rolex Lady-Datejust 28

The Rolex Lady-Datejust is the gold standard of women’s luxury watches — reliable, versatile, and eternally elegant.
Why it’s iconic
Automatic mechanical movement
Date complication
Endless material and dial options
Reference & size
28 mm Oystersteel or Rolesor
Automatic caliber 2236
Jubilee or Oyster bracelet
Prices (2026)
Retail: €7,000–€11,000
Market: €6,800–€12,500
Celebrity association
Victoria Beckham has been seen wearing various Lady-Datejust configurations.

Patek Philippe Twenty4 (Automatic)
4 is Patek’s dedicated women’s collection — elegant, mechanical, and understated.
Why it stands out
The Patek Philippe Twenty
True in-house automatic movement
Designed specifically for women
Discreet luxury appeal
Reference & size
36 mm round case
Automatic caliber 324 S C
Stainless steel or rose gold
Prices (2026)
Retail: €17,000–€25,000
Market: €18,000–€28,000
Celebrity association
Ellen Pompeo has been linked to the Twenty~4 in editorial features.
Audemars Piguet Royal Oak 34 mm
The Audemars Piguet Royal Oak 34 mm brings sporty luxury into women’s watchmaking.
Why it’s a statement piece
- Iconic octagonal bezel
- Integrated bracelet
- Same design language as men’s Royal Oak
- Reference & size
- 34 mm stainless steel
- Automatic movement
- Tapisserie dial

Prices (2026)
Retail: ~€25,000
Market: €28,000–€40,000
Celebrity association
Serena Williams has been seen wearing Royal Oak models off-court.

Bulgari Serpenti Tubogas
The Bulgari Serpenti is pure jewelry-meets-horology — bold, feminine, and unmistakable.
Why it’s unique
Snake-inspired design
Jewelry-focused craftsmanship
Iconic Tubogas bracelet
Reference & size
Quartz movement
Steel, gold, or diamond-set options
Flexible Tubogas bracelet
Prices (2026)
Retail: €7,500–€35,000
Market: €6,500–€30,000
Celebrity association
Zendaya is a global ambassador and frequently wears Serpenti models on the red carpet.

